I attended the Cross Media NYC event at the Scholastic Theater on Broadway @ Prince. It was produced by Jumpwire Media, a media consulting company that specializes in helping traditional businesses build strategies to profit from the emerging digital market place on the mobile, social media, gaming, and web video platforms. I don't know the newly formed Jumpwire but appreciated that they have a lot of fellow Canadians on staff and that they kept things interactive and informative during the event.